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Why Netflix is Launching its Own Ad Server
Netflix announced to launch its own ad server gain full control over its advertising future and creating targeted, personalized ad experiences for its 270 million subscribers.
Why Netflix is Launching its Own Ad Server
Netflix announced to launch its own ad server gain full control over its advertising future and creating targeted, personalized ad experiences for its 270 million subscribers.
Springwel Mattresses to acquire D2C brand SleepyCat
Springwel Mattresses, a leading player in the sleep solutions industry, is reportedly in advanced talks to acquire SleepyCat
Video Gaming Industry in Turmoil
In the first two months of the year, over 8,500 jobs were cut across various gaming companies, following a record-breaking 10,500 layoffs in 2023.
iPad Revenue Share Declines Amid Apple's Total Growth
After experiencing a temporary boost in 2020 and 2021 due to the COVID-19 pandemic, iPad sales have been on a decline for the past two years.
Indonesia Online Population Forecast 2023-28
In 2023, Indonesia had approximately 221 million internet users, with an internet penetration rate of 80% of the total population.
Japan Online Population Forecast 2023-28
In 2023, Japan had 117.3 million internet users, constituting 94.9 percent of the total population.
Hong Kong Online Population Forecast 2023-28
In 2023, Hong Kong had 6.9 million internet users, constituting 92.8 percent of the total population.
Taiwan Online Population Forecast 2023-28
In 2023, Taiwan had approximately 22.4 million internet users, with an impressive internet penetration rate of 93.9% of the total population.
Apparel Industry Crisis: $65 Billion at Risk Due to Climate Impact
Suppliers, brands, and retailers must be nimble, contingency-ready, and prioritize climate action to navigate the choppy waters of 2024 and beyond.
Travel Predictions 2024
Booking.com conducted research among a sample of adults who plan to travel for business or leisure in the next 12 24 months. In total, 27,730 respondents across 33 countries and territories were polled
Life Trends 2024
Accenture Life Trends identify and explore the various factors that will change the way people experience and interact with brands, organizations, governments and systems in the coming year and beyond.
India Online Retail Sales Q1 24
E-commerce Growth Moderates to 12-15% in Q1, Signaling a Slowdown from Last Year's 20% Pace
Online Spending Habits in India Converged in 2023
As male and female spending habits continue to align, businesses must adapt their strategies to cater to the diverse needs and preferences of both genders.
The Art of Handling Negative Customer Reviews
Negative customer feedback, when handled effectively, presents brands with opportunities to improve, build customer trust, and drive sales growth.
Growth in Online Retail will Slow in Wealthy Markets
According to EIU's latest report, in 2024, the expansion of online retail in affluent markets is expected to slow down
Mobile Connections in India Grew Marginally in 2023
After a decline of 1.4% in 2022, number of mobile connection grew by 1.4% in 2023 to reach 1,158.5 million
India Foldable Smartphone Sales Set to Top 1 Million in 2024
The foldable smartphone market is gaining momentum in India, with several companies launching their latest devices in the country.
The number of mobile subscribers in India has saturated
After crossing the landmark of 1 billion mobile connections in 2015, the Indian market is near is peaking around 1.143 billion connections as of March 2023.
Global Online Population Forecast 2023-28
Key Findings of Datum’s Global Online Population Forecast 2023 -28
India Foldable Smartphone Sales Set to Top 1 Million in 2024
The foldable smartphone market is gaining momentum in India, with several companies launching their latest devices in the country.
Residential Furniture Market to Reach ₹2,855 Billion by 2028
The market is expected to reach ₹2,855 Billion by 2028 from ₹1,489 Billion in 2023.
Consumers Wary of Processed Food and Drink
Clear communication will become necessary to help consumers make informed decisions about how processed and ultra-processed food and drink fit into their diets.
Birkenstock's Next Step: From Sandals to the Stock Market
On 13th September, Birkenstock filed for IPO . The IPO is anticipated to have a $8 billion valuation. In 2022, Birkenstock recorded revenue of around $1.3 billion, an 18% increase from the previous year.
Cleverly Crafting Packaging
The visual appeal of your product images can contribute significantly to your success, accounting for as much as 40% of the overall impact
Zomato continues to increase market share in food delivery
One of the key factors contributing to Zomato's increased market share is its aggressive expansion strategy.
Decline in average monthly transacting customers for Zomato
For Zomato average monthly transacting users also fell from 17.4 million to 16.6 million in Q4 FY2023.
The meal delivery industry is experiencing slower growth
Gross order value is declining in the Indian food delivery sector
The meal delivery industry is experiencing slower growth
Zomato and Swiggy are witnessing a slow down in growth
Shopping in Indian Shopping Malls to Reach $39 Bn by 2028
The growth is being driven by several factors, including the rise of the middle class, increasing disposable income, and the growing preference for organized retail formats.
Sweet and Savoury Market to Reach $25 billion by 2026
In a significant development in the Indian food industry, the Tata Group is in advanced talks to acquire a controlling stake in Haldiram's. The market for Indian Savoury and Sweets is estimated to be $17.5 bn in 2022.
Time for Personalisation in Retail is Now
The future of personalized discounting is bright, as more and more retailers are realizing the benefits of this approach
Editors' Picks
Deep Dive into ReelShort
ReelShort is a mobile app providing snackable streaming video tailored for the short attention spans of today's viewers.
Festive Season Will Generate ~₹81,000 Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹81,000 Crore throughout the festive season in 2023, with 60% coming in the first week.
India's smartphone market is evolving
Indian smartphone market is evolving, however this fall is just one aspect of it. The way people are spending money on smartphones in the Indian smartphone market has undergone major shift.