Skip to content

Global Online Population Forecast 2023-28

Key Findings of Datum’s Global Online Population Forecast 2023 -28 

Table of Contents

Key Findings of Datum’s Global Online Population Forecast 2023 -28 

Global Online Population to Reach 6.6 Billion by 2028

The global online population is expected to reach 6.6 billion by 2028, representing a significant increase from the current 5.7 billion internet users worldwide. This growth will be fueled by several factors, including improved internet infrastructure, affordable data plans, and widespread adoption of smartphones in developing countries.

As the digital landscape expands, the internet will continue to play a crucial role in shaping various aspects of daily life, including communication, entertainment, education, and commerce. This projection underscores the importance of digital inclusion and highlights the immense potential for businesses and organizations to tap into the rapidly growing online market.

Asia Pacific Accounts for More Than 50% Online Users

Asia Pacific, a region with rapid digital adoption and a thriving technology sector, is home to more than half of the world's internet users. With over 2.9 billion people online, the region accounts for more than 50% of the global online population, solidifying its position as a major player in the digital landscape.

This massive online population has driven Asia Pacific to become one of the fastest-growing digital markets. The region is a leader in cashless transactions, thanks to the widespread adoption of digital payment methods such as e-commerce, mobile payments, and social commerce.

Asia and MEA Leads Will Account for 85% of New Online Users

Over the coming years, a staggering 937 million new internet users are projected to join the online world, with Asia and the Middle East and Africa (MEA) accounting for an impressive 85% of this growth. This significant expansion in internet adoption will bring millions of people online for the first time, driving digital innovation and economic development in these regions.

Datum’s Global Online Population Forecast offers comprehensive population and online user data for 56 countries, with regional summaries also included.

The full report is available on a commercial basis upon request to

Download the excel template to understand the data captured in the forecast.


Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Worldwide
Time Period: 2009 to 2028
Author: Datum Research Team
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
Source: Datum Global Online Population Forecast 2023-28