North America Leads in Online Penetration
Boasting an impressive internet penetration rate of 90.4%, North America is home to over 339 million internet users.
Datum Charts
Data about important topics based on our proprietary research and over 1000 third party sources.
Asia and MEA To Drive Internet Adoption
The region's massive population, coupled with high smartphone adoption rates and improved internet connectivity, has positioned Asia Pacific as a global leader in the digital realm.
Asia and MEA Leads Will Account for 85% of New Online Users
The world is becoming more connected than ever, with a significant portion of the global population embracing the digital age. Asia and the Middle East and Africa (MEA) are at the forefront of this digital transformation, accounting for a staggering 85% of new online users.
Asia Pacific Accounts for More Than 50% Online Users
Asia Pacific, a region with rapid digital adoption and a thriving technology sector, is home to more than half of the world's internet users.
Global Online Population to Reach 6.6 Billion by 2028
The global online population is expected to reach 6.6 billion by 2028, representing a significant increase from the current 5.7 billion internet users worldwide.
From Seattle to Mumbai: Starbucks' Journey in India
Since its inception, Tata Starbucks has rapidly expanded its footprint, opening more than 390 stores across 54 cities.
Second-hand Shopping is Booming
Second-hand shopping is booming, with people swapping brand-new boutiques for pre-loved treasures in unique spaces like flea markets and curated vintage stores.
The 44% Shift on TikTok
A staggering 44% of users discover something unexpected on TikTok even when they come with a specific intention in mind.
The 1.8x Surge in New Topics on TikTok
Users are 1.8 times more likely to discover new interests they love on TikTok compared to traditional social media platforms.
Apparel Industry Crisis: $65 Billion at Risk Due to Climate Impact
Suppliers, brands, and retailers must be nimble, contingency-ready, and prioritize climate action to navigate the choppy waters of 2024 and beyond.
Ballpoint Pens Capture 68% of the Pen Market in India
The Indian pen market is a vibrant and dynamic segment of the stationery industry, accounting for ~80% (INR 78 Bn) of the total writing instruments market of INR 97.7 Bn in FY 2022.
Lower-Cost Phone Models Capture Majority Share in India
Budget Phones Still Rule India's Smartphone Market but Shift Toward Premium Models Emerging
PhonePe and Google Pay Accounts for 87% of UPI Transactions
Two apps dominate the UPI transactions space - PhonePe and Google Pay
India's ₹4,000 crore Pet Care Market Set to Double
With pet ownership rising, especially among urban millennials and double-income households, the market for pet food, veterinary services and pet care products in India reached an estimated ₹4,000 crore in 2022.
UPI transactions reached 11 billion in October 2023
UPI transactions may hit 20 billion a month in the next 18-24 months
Student Relocation Projected to Touch 31 Million by 2036
There are only 7.5 million student beds at on-campus accommodations pan-India, not enough to serve the current demand and far from being able to meet the projected future demand.