Table of Contents
In 2023, Hungary had an internet user base of 9.4 million, representing an impressive 91.6% internet penetration rate. However, over the next five years, the country's online population is forecasted to decline by 1.0% to reach 8.9 million users by 2028, with an anticipated online penetration rate of 91.7%.
Internet accessibility in Hungary has been steadily improving, with Ookla data indicating that internet users could expect a median mobile internet connection speed of 42.67 Mbps and a median fixed internet connection speed of 155.12 Mbps as of early 2024. These connections have facilitated the growth of online activities, with Hungarians spending an average of 6 hours and 16 minutes daily using the internet, out of which 51.5% of the time is spent on mobile devices.
Social media engagement is a prevalent online activity among Hungarians, with 7.29 million active social media users as of January 2024, accounting for 72.4% of the total population. Platforms like Facebook, YouTube, and Instagram have significant user bases in the country.
It is important to note that while the online population in Hungary is forecasted to decline slightly, the high internet penetration rate and the average daily time spent online suggest that digital activities, including social media engagement, will continue to play a significant role in the lives of Hungarians.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Hungary
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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