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US Online Population Forecast 2023-28

As of 2023, the number of internet users in the United States reached 304 million, accounting for 90.5% of the total population

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As of 2023, the number of internet users in the United States reached 304 million, accounting for 90.5% of the total population. We expect the number of internet users to reach 314 million by 2028.

Between 2022 and 2023, there was an increase of 1.7 million internet users, representing a growth rate of 0.6%. Despite the widespread internet usage, approximately 31.8 million people in the USA remained offline at the beginning of 2023, indicating that 9.5% of the population did not use the internet.

According to Ookla's data, at the beginning of 2023, internet users in the USA could expect the following connection speeds:

  • The median mobile internet connection speed via cellular networks was 74.83 Mbps.
  • The median fixed internet connection speed was 189.48 Mbps.

Over the twelve months leading up to the start of 2023, Ookla observed significant increases in both types of internet connection speeds:

  • The median mobile internet connection speed increased by 21.57 Mbps, representing a growth of 40.5%.
  • Fixed internet connection speeds saw a growth of 55.38 Mbps, marking a 41.3% increase during the same period.

As of the beginning of 2023, social media usage in the USA was widespread, with various statistics indicating its prevalence:

  • Social media users in the USA constituted 72.5% of the total population.
  • Among users aged 18 and above, there were 235.1 million individuals using social media, equivalent to 88.6% of the adult population.
  • Overall, 79.0% of the total internet user base in the USA, regardless of age, were active on at least one social media platform in January 2023.
  • In terms of gender distribution among social media users, females accounted for 53.9% while males made up 46.1% of the user base.

Experts project that by 2029, the number of people accessing the internet in the US will reach 343.48 million. This projection indicates an average annual growth rate of 1.1% between 2025 and 2029.

Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: US
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
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