FOBO on the Rise
In 2017, only 8% of college-educated workers had this fear, but now, in 2024, that number has risen sharply to 20%.
Datum Insights
Datum insights provides organizations with a deeper understanding of their customers, markets, and operations.
Untapped Potential: The Creator Economy's 96%
The untapped 96% of the Creator Economy represents a vast canvas for collaborative artistry between brands and aspiring creators
Consumers Cautiously Embrace Data Sharing
Embrace hyper-personalization. Create tailored ads and content to engage your audience more effectively
How consumers are rethinking online reviews
Fake reviews and influencer manipulation erode trust in the online recommendation ecosystem
How De Minimis Tax Loophole Fuel the Rise of Temu
Exploiting a Little-Known Tax Loophole, Chinese E-Commerce Inundates America with Millions of Low-Value Deliveries Skirting All Scrutiny and Customs Duties
Deep Dive into ReelShort
ReelShort is a mobile app providing snackable streaming video tailored for the short attention spans of today's viewers.
Nykaa Fashion Struggles to Match Beauty Profits
With the growth in beauty and personal care segment slowing down the consistent failure of Nykaa fashion to increase profitability is a key cause of concern for Nykaa.
Zomato Q2 FY24 Results
Zomato posted a second consecutive profitable quarter with Adjusted EBITDA of INR 41 crore as compared to INR 12 crore profit in the previous quarter
How India Travels
Pre COVID-19, Indian travellers spent a total of USD 150 billion on travel
Decoding Mamaearth's IPO
Mamaearth has merits but needs to convince investors it can translate rapid growth into enduring profitability.
More Than Child's Play: The Big Business of Toys in India
With over 40% of India's population under age 20, the long-term potential for toy companies is substantial.
Spend Per Head Grew Faster in Cinemas
The sharp gain in spend per head despite a more moderate uptick in average ticket price highlights the growing importance of food and beverage to the movie experience.
Consumers Wary of Processed Food and Drink
Clear communication will become necessary to help consumers make informed decisions about how processed and ultra-processed food and drink fit into their diets.
Festive Season Will Generate ~₹81,000 Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹81,000 Crore throughout the festive season in 2023, with 60% coming in the first week.
Payment Soundbox Opportunity In India
At Datum we estimate this opportunity to be around 45 Million out of which around 11.4 million are already deployed by Paytm, PhonePe and BharatPe.
Time for Personalisation in Retail is Now
The future of personalized discounting is bright, as more and more retailers are realizing the benefits of this approach