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FirstCry IPO: Strong Industry, Slowing Growth

20 Charts to Deep Dive into the IPO document of FirstCry.

FirstCry, the leading omnichannel baby and mother care retailer founded by Supam Maheshwari, has resubmitted its draft red herring prospectus (DRHP) to the Securities and Exchange Board of India (SEBI).

Despite the revised DRHP, FirstCry's Initial Public Offering (IPO) size remains consistent, aiming to raise $500 million (approximately ₹4,162 crore).

The Pune-based company's IPO proceeds will be utilized to fuel its expansion and solidify its position within India's competitive baby and mother care retail industry.

Overview of FirstCry

Founded in 2010 by Supam Maheshwari and Amitava Saha, FirstCry is a multi-channel retailing platform for Mothers’, Babies’ and Kids’ products. The company sells Mothers’, Babies’ and Kids’ products through our online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution.

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