From Seattle to Mumbai: Starbucks' Journey in India
Since its inception, Tata Starbucks has rapidly expanded its footprint, opening more than 390 stores across 54 cities.
Datum Charts
Data about important topics based on our proprietary research and over 1000 third party sources.
Second-hand Shopping is Booming
Second-hand shopping is booming, with people swapping brand-new boutiques for pre-loved treasures in unique spaces like flea markets and curated vintage stores.
The 44% Shift on TikTok
A staggering 44% of users discover something unexpected on TikTok even when they come with a specific intention in mind.
The 1.8x Surge in New Topics on TikTok
Users are 1.8 times more likely to discover new interests they love on TikTok compared to traditional social media platforms.
Apparel Industry Crisis: $65 Billion at Risk Due to Climate Impact
Suppliers, brands, and retailers must be nimble, contingency-ready, and prioritize climate action to navigate the choppy waters of 2024 and beyond.
Ballpoint Pens Capture 68% of the Pen Market in India
The Indian pen market is a vibrant and dynamic segment of the stationery industry, accounting for ~80% (INR 78 Bn) of the total writing instruments market of INR 97.7 Bn in FY 2022.
Lower-Cost Phone Models Capture Majority Share in India
Budget Phones Still Rule India's Smartphone Market but Shift Toward Premium Models Emerging
PhonePe and Google Pay Accounts for 87% of UPI Transactions
Two apps dominate the UPI transactions space - PhonePe and Google Pay
India's ₹4,000 crore Pet Care Market Set to Double
With pet ownership rising, especially among urban millennials and double-income households, the market for pet food, veterinary services and pet care products in India reached an estimated ₹4,000 crore in 2022.
UPI transactions reached 11 billion in October 2023
UPI transactions may hit 20 billion a month in the next 18-24 months
Student Relocation Projected to Touch 31 Million by 2036
There are only 7.5 million student beds at on-campus accommodations pan-India, not enough to serve the current demand and far from being able to meet the projected future demand.
Broadband Boom
The growth in wireless broadband subscribers has been driven by the increasing availability of affordable 4G and 5G services.
Indian Stationary Market to Reach ₹657 Billion by 2027
From a market value of INR 244 billion in Fy2015, the market soared to INR 330 billion in FY 2020, registering a commendable CAGR of 6%.
Number of Active Credit Cards in India Surpassed 9 Crore
In August 2023, India marked a significant milestone by surpassing 9.1 crore issued credit cards.
Beyond Dubai: Indians Answer Baku's Call to New Horizons
Indian travellers seeking natural beauty, history, culture, cuisine and offbeat experiences beyond regular tourist circuits are exploring beyond Dubai
Travel Rebound: MakeMyTrip Witnesses Surge in Bookings
For travel players like MakeMyTrip, the growth upside is tremendous after two years of demand compression.