Table of Contents
In 2023, Turkey had 74.0 million internet users, representing an 86.5% internet penetration rate among the total population of 85.6 million. This online population is projected to grow by 1.3% to reach 78.9 million users by 2028, with the internet penetration rate expected to increase to 89.8%.
Internet accessibility in Turkey is heavily skewed towards mobile devices. A staggering 98.2% of internet users access the web through mobile devices, with 97.3% using smartphones specifically. Desktop access stands at 63.9%, while 34.7% use tablets and 10.3% use gaming consoles. This mobile-centric trend is further reflected in the share of mobile web traffic, which accounts for a substantial 73.05% of total web traffic in Turkey.
The average daily time spent using the internet in Turkey is quite high at 6 hours and 57 minutes, although this figure has decreased by 26 minutes since 2023. Smartphone usage dominates, with Turks spending an average of 4 hours and 7 minutes online through their mobile devices, compared to just 2 hours and 50 minutes on desktops.
Social media plays a significant role in Turkey's digital landscape, with 57.50 million active social media users as of January 2024, equating to 66.8% of the total population. Popular platforms include Facebook (34.35 million users), Instagram (57.1 million users), YouTube (57.5 million users), and TikTok (37.73 million users aged 18+).
Mobile connectivity is widespread, with 80.69 million cellular mobile connections in early 2024, exceeding the total population at 93.8% penetration rate. This high number can be attributed to individuals maintaining multiple mobile subscriptions for personal and professional use.
The internet user profile in Turkey is diverse, with significant representation across all age groups. However, the youth aged 25-34 and 16-24 are considered the most active digital population. Gender disparities exist, with 91% of men using the internet compared to 83% of women in 2023.
Overall, Turkey's digital landscape is characterized by a high internet penetration rate, a strong preference for mobile internet access, extensive social media usage across various platforms, and a growing e-commerce sector catering to the increasing online consumer base.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Turkey
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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