Table of Contents
In 2023, Thailand had approximately 59.8 million internet users, with an internet penetration rate of 83.3% of the total population.
Over the previous year (2022 to 2023), the number of internet users in Thailand increased by 97 thousand, representing a modest 0.2% growth rate. Despite the majority of the population having internet access, about 10.55 million people in Thailand did not use the internet at the beginning of 2023, indicating that approximately 14.7% of the population remained offline.
The forecast for 2028 is 65.4 million i.e. 90.8% of the population.
These figures highlight the ongoing challenge of ensuring widespread internet access and digital connectivity in Thailand. Efforts to address the digital divide can focus on expanding internet infrastructure, promoting digital literacy, and enhancing affordability of internet services to facilitate greater digital inclusion for all residents in Thailand.
At the beginning of 2023, social media usage in Thailand was prevalent across various demographic segments. The number of social media users was equivalent to 72.8% of the total population, indicating significant adoption of social media platforms. Among adults aged 18 and above, 49.40 million individuals were active on social media, representing 84.8% of the adult population. Additionally, 85.4% of Thailand's total internet user base engaged with at least one social media platform in January 2023, highlighting the widespread integration of social media into digital experiences within the country. These insights underscore the importance of social media as a primary communication and engagement channel for individuals in Thailand, shaping online interactions and behaviors across diverse age groups.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Thailand
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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