Datum insights provides organizations with a deeper understanding of their customers, markets, and operations.
UPI is redefining India’s payment habits -over 12.3B transactions worth ₹7.34 lakh crore. From groceries to high-value bill payments, it’s powering both daily spends and big-ticket payments across the country.
K-Beauty in India is no longer niche - it’s the fastest-growing segment in the country’s $24B beauty market, projected to cross $1.5B by 2030.
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
Explore the 2025 India VC landscape—funding trends, top sectors like AI and climate tech, angel investment slowdown, and investor outlook based on fresh survey insights.
Just 18% of brands drive 80% of Blinkit’s sales—and over a third of them are D2C. This post unpacks how D2C brands are winning in premium niches while traditional players dominate staples.
A closer look at how a small fraction of brands and categories drive the majority of Blinkit's revenue, highlighting key patterns in customer spending
Drawing from user behavior across JustWatch's platform, the data highlights significant trends in the country's competitive streaming space.
Valentine’s Day 2025 reaffirmed the power of quick commerce in fulfilling last-minute gifting needs, with chocolates, jewelry, fragrances, and tech accessories leading the way.
Impulse-driven categories, gifting, and essentials dominate quick commerce!
The Rising Contribution of First Citizen Card Members to Shoppers Stop’s Revenue
Following Zomato's Q3 results announcement, the company's stock price experienced a sharp decline as net profits dropped more than 66% compared to the previous quarter.
Download the 2024 Diwali Food Delivery and Eating Out report to understand how Indians approach dining options during the festivities.
Sales for the first week of the festive crossed ~₹54,500 crore, nearly 55% of total sales during the festive period
Netflix announced to launch its own ad server gain full control over its advertising future and creating targeted, personalized ad experiences for its 270 million subscribers.
