Table of Contents
In 2023, Portugal had an online population of 8.3 million internet users, representing an internet penetration rate of 80.8% of the total population. This number is forecasted to grow by 1.9% to reach 9.1 million internet users by 2028, with the online penetration rate projected to increase to 89.9% across the country.
Internet accessibility and adoption remain high in Portugal, with the average internet user spending an impressive 7 hours and 30 minutes per day online in 2023. Notably, mobile devices accounted for 47.4% of this total daily internet time, reflecting the widespread use of smartphones and tablets for online activities.
Social media activity is a prominent aspect of Portugal's online landscape. In early 2024, the country had 7.43 million active social media users, equivalent to 72.6% of the total population. Popular platforms like Facebook (5.95 million users), Instagram (5.8 million users), and YouTube (7.43 million users) have substantial user bases in Portugal.
Regarding internet connectivity, Portugal had 14.26 million cellular mobile connections at the start of 2024, equating to 139.3% of the total population. This figure reflects the common practice of individuals maintaining multiple mobile connections for personal and professional use.
Internet speeds in Portugal are also noteworthy, with users experiencing a median mobile internet connection speed of 85.96 Mbps and a median fixed internet connection speed of 154.39 Mbps in early 2024. These speeds enable seamless access to data-intensive online activities and services.
Furthermore, the data reveals insights into Portugal's internet user profile. In early 2024, 50.8% of social media users in the country were female, while 49.2% were male, indicating a relatively balanced gender distribution among online users.
Overall, Portugal's online population demonstrates a highly connected and digitally engaged society, with internet usage deeply integrated into daily routines across various devices and platforms, supported by robust infrastructure.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Portugal
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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