Skip to content

North America Online Population Forecast 2023-28

North America is a global leader in digital connectivity, boasting high internet penetration rates and widespread adoption of digital technologies.

Table of Contents

North America continues to be at the forefront of digital connectivity, the online population is projected to experience steady growth from 2023 to 2028. According to Datum's forecasts, the region's total population will reach an estimated 352 million by 2028, from 339.4 million in 2023 with a remarkable online penetration rate of over 90%.

This growth can be attributed to several factors:

  • Widespread internet accessibility: North America's robust digital infrastructure enables easy and reliable internet access for its residents.
  • High smartphone adoption: With the majority of North Americans owning smartphones, accessing the internet has become more convenient than ever.
  • Remote work and education: The shift towards remote work and online learning has driven more people to rely on digital platforms for their daily activities.
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: North America - US and Canada
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to