Table of Contents
The Netherlands boasted an online population of 16.4 million in 2023, accounting for 93.0% of the total population. This high penetration rate is projected to decline slightly to 94.3% by 2028, with the online user base growing to 16.8 million - a 0.6% increase compared to the 0.3% growth in the overall population over the same period.
Internet accessibility in the Netherlands is exceptional, with median fixed broadband speeds of 181.30 Mbps and mobile internet speeds of 122.94 Mbps recorded in early 2024. Leading providers like Odido have launched fiber plans offering up to 8 Gbps speeds - the fastest in the country.
Internet usage is deeply ingrained, with the average Dutch user spending 5 hours and 30 minutes per day online as of 2024, of which mobile devices accounted for 50.3% of the total time.
Social media engagement is high, with 85.9% of internet users active on platforms like Facebook (46.1%), Instagram (46.7%), YouTube (85.9%), and the microblogging service X (Twitter) at 51.3% penetration in early 2024. Social commerce is an emerging trend, driven by Instagram (46.7% of internet users) and Pinterest (36.3%).
In summary, the Netherlands exhibits mature internet usage propelled by world-class connectivity. Its highly digital population spends considerable time online for social media, video consumption, and other data-intensive activities - trends expected to intensify further by 2028.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Netherlands
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to hello@datumintell.com.
