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Muted Consumer Demand Keeps Bata’s Sales Flat at ₹900 Cr Run Rate

Bata India’s revenue slipped to ₹801 crore in Q2 FY26, down 4.3% YoY - the brand’s third consecutive quarter of negative growth. Despite steady topline around ₹900 crore, Bata’s recovery remains uneven amid muted consumer sentiment in discretionary retail.

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Bata India’s revenue trajectory shows clear signs of stagnation through FY24–FY26.

After peaking at ₹958 crore in Q1 FY24, revenue has largely hovered between ₹800–₹950 crore for six consecutive quarters, indicating a plateau in post-pandemic recovery.

Year-on-year growth has remained weak, turning negative in four of the last six quarters, including –4.3% in Q2 FY26. This signals slower consumer momentum in the mid-priced footwear segment despite brand-led marketing and retail expansion efforts.

What It Means:

  • Volume and pricing pressures: Weak discretionary demand and competition from emerging D2C and value brands are likely weighing on sales.
  • Shift in mix: Premium and urban-focused formats may be offset by underperformance in smaller cities and institutional channels.
  • Need for reset: With consistent sub-2% growth, Bata may require portfolio innovation or category diversification (e.g., athleisure, casual comfort) to reignite top-line momentum.

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