Table of Contents
Luxembourg's online population stood at 570,000 in 2023, comprising 87.2% of the total population. This high online penetration rate is projected to dip slightly to 91.0% by 2028, a 1.8% increase compared to 1.0% growth in the total population.
Internet accessibility in Luxembourg is among the best globally, with a median fixed broadband speed of 121.78 Mbps and mobile internet speed of 90.85 Mbps recorded in early 2024. These high speeds enable data-intensive activities like video streaming and cloud-based services.
Internet usage patterns reflect Luxembourg's digital-first environment. As of 2024, the average daily time spent online was a substantial 6 hours and 32 minutes per user. Popular online activities included social media usage (47.1% of internet users), video viewing (71.4% on Snapchat), and e-commerce.Social commerce is gaining traction, with platforms like Instagram (42.0% of internet users) and Pinterest (33.0%) enabling product discovery and purchases. Furthermore, 67.3% of internet users in Luxembourg used the microblogging platform X (Twitter) in early 2024.
In summary, Luxembourg boasts widespread internet adoption backed by exceptional connectivity. Its digital-savvy population spends considerable time online, social media, video streaming, and emerging digital behaviours - trends that are expected to intensify through 2028.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Luxembourg
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
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