Skip to content

Latin America Online Population Forecast 2023-28

Latin America's digital landscape is rapidly evolving, with projections indicating significant growth in the online population from 2023 to 2028.

Table of Contents

Latin America's online population is projected to experience notable growth, driven by factors such as increasing internet accessibility, smartphone adoption, and social media usage.

By 2028, Latin America's online population is expected to reach an estimated 611 million users, from 521 million in 2023 representing a 89% of the region's total population.

Key trends shaping the region's digital landscape include:

  • Expanding internet penetration: Internet access in Latin America continues to grow, with countries like Brazil, Mexico, and Argentina leading the way.
  • Mobile-first approach: With a high smartphone adoption rate, Latin Americans are increasingly relying on mobile devices to access the internet and engage with digital content.
  • Social media dominance: Platforms like TikTok, Instagram, and WhatsApp are immensely popular in the region, offering opportunities for businesses to connect with consumers through targeted social media marketing strategies.
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Latin America - Includes Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela and other Latin American countries
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to