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Europe and Central Asia Online Population Forecast 2023-28

Europe and Central Asia's digital landscape is poised for steady growth, with the online population projected to reach 802 million users by 2028.

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The Europe and Central Asia region is expected to experience a steady expansion of its online population over the next five years, reaching a total of approximately 802 million users by 2028 from 763 million in 2023.

This growth will be driven by factors such as increasing internet accessibility, widespread smartphone adoption, and the continued development of digital infrastructure.

Key trends influencing the region's digital landscape include:

  • Mobile-driven internet usage: With high smartphone adoption rates, more users are accessing the internet through mobile devices, necessitating a mobile-first approach for businesses and service providers.
  • Evolving digital landscapes: Countries in Europe and Central Asia are at various stages of digital transformation, presenting both opportunities and challenges for governments and businesses seeking to harness the potential of digital technologies.
  • Social media's influence: Platforms like Instagram, TikTok, and Facebook remain popular across the region, offering valuable channels for businesses to engage with consumers through targeted social media marketing strategies.
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Europe and Central Asia - Includes Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine and others
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
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