Table of Contents
The Europe and Central Asia region is expected to experience a steady expansion of its online population over the next five years, reaching a total of approximately 802 million users by 2028 from 763 million in 2023.
This growth will be driven by factors such as increasing internet accessibility, widespread smartphone adoption, and the continued development of digital infrastructure.
Key trends influencing the region's digital landscape include:
- Mobile-driven internet usage: With high smartphone adoption rates, more users are accessing the internet through mobile devices, necessitating a mobile-first approach for businesses and service providers.
- Evolving digital landscapes: Countries in Europe and Central Asia are at various stages of digital transformation, presenting both opportunities and challenges for governments and businesses seeking to harness the potential of digital technologies.
- Social media's influence: Platforms like Instagram, TikTok, and Facebook remain popular across the region, offering valuable channels for businesses to engage with consumers through targeted social media marketing strategies.
Definitions
Online population. Total number of individuals or users who have access to the internet and regularly use it for various purposes, such as communication, information gathering, entertainment, shopping, and more (at least once in a month)
Additional Notes
Release Date: April 2024
Region: Europe and Central Asia - Includes Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine and others
Time Period: 2009 to 2028
Author: Datum Research Team
Source: Datum Global Online Population Forecast 2023-28
Methodology
Datum Forecast is a comprehensive, data-driven solution that offers invaluable insights into the factors shaping various industries. By providing a quantitative framework for assessing market drivers and inhibitors, it empowers clients to make well-informed investment decisions and develop strategic plans that capitalize on growth opportunities while mitigating potential risks.
To forecast upcoming market trends and opportunities, our market sizing and forecasting team makes use of statistical models, time series analysis, and other forecasting approaches.
To create precise estimates, we take into account elements like historical data, market drivers, economic indicators, consumer behaviour, and the competitive environment.
Our forecasting and trend analysis enable businesses to anticipate market shifts, adapt their strategies, and stay ahead of the competition.
Our dedicated team produces over 30 forecasts annually, enabling a comprehensive understanding of global market trends.
The full report is available on a commercial basis upon request to hello@datumintell.com.
