Beyond the Power of Few: How D2C Brands Are Carving Out Niches in Blinkit’s Top Performers
Just 18% of brands drive 80% of Blinkit’s sales—and over a third of them are D2C. This post unpacks how D2C brands are winning in premium niches while traditional players dominate staples.

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From Zudio to Burnt Toast: Trent’s Next Big Bet in Fashion Retail
Trent’s Burnt Toast is a youth-focused fashion brand positioned between Zudio and Zara, targeting Gen Z with trend-led, affordable styles. After debuting in Bengaluru, it has expanded to Pune, marking its role as Trent’s next growth pillar
Decoding India’s Mall Landscape: How Retailers Plan Their Next Wave of Expansion
India’s organised mall landscape is transforming rapidly. Drawing on Phoenix Mills and Nexus Malls’ combined portfolio of 28 malls (21.4 mn sq. ft.), this report decodes how metros and Tier-2/3 cities are emerging as the next retail growth hubs.

Festive Season Will Generate ~₹120,000+ Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹120,000 Crore (up 27% from 2024) throughout the festive season in 2025, with 12% share for quick commerce.

India’s UPI Transaction Landscape: Category-Wise Breakdown
UPI is redefining India’s payment habits -over 12.3B transactions worth ₹7.34 lakh crore. From groceries to high-value bill payments, it’s powering both daily spends and big-ticket payments across the country.