Festive Season Will Generate ~₹100,000 Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹100,000 Crore throughout the festive season in 2024, with 8% share for quick commerce.
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India’s UPI Transaction Landscape: Category-Wise Breakdown
UPI is redefining India’s payment habits -over 12.3B transactions worth ₹7.34 lakh crore. From groceries to high-value bill payments, it’s powering both daily spends and big-ticket payments across the country.

India’s Billion-Dollar K-Beauty Surge Driven by Gen Z & Gen Alpha
K-Beauty in India is no longer niche - it’s the fastest-growing segment in the country’s $24B beauty market, projected to cross $1.5B by 2030.
The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.

India’s Venture Capital Reset: Themes, Trends, and Investor Sentiment 2025
Explore the 2025 India VC landscape—funding trends, top sectors like AI and climate tech, angel investment slowdown, and investor outlook based on fresh survey insights.