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Varun Beverages’ Growth Shifts Toward Non-carbonated beverages (NCB) Amid Weakness in Water Segment

Non-carbonated beverages powered Varun Beverages’ growth in early CY25, rising 175% YoY in Q1 amid portfolio expansion and higher energy drink consumption. CSD maintained steady single-digit growth, while the water segment contracted sharply (-28.6% in Q3 CY25) due to seasonality.

Table of Contents

Varun Beverages’ category-wise volume trends show sharp divergence across segments. Non-carbonated beverages (NCB) posted exceptional growth in early CY25 - up 175% YoY in Q1, driven by energy drinks and juices - while carbonated soft drinks (CSD) and water exhibited more modest or volatile patterns. However, by Q3 CY25, growth normalized across categories, with NCB growth slowing to low single digits and water plunging 29% YoY, reflecting seasonality and base effect normalization post-summer.

What It Means

The data suggests that Varun Beverages is increasingly diversifying beyond its core CSD business, as NCBs emerge as the growth driver within the portfolio. The temporary contraction in water volumes during Q3 aligns with reduced seasonal demand, rather than structural weakness. Overall, the company’s balanced category mix mitigates short-term volatility while enhancing long-term resilience.

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