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The term "datum" refers to a singular piece of information or a single value within a dataset. A datum can represent a specific measurement, observation, or variable recorded for a particular entity or unit of analysis. - Cambridge Dictionary
We are building Datum to demystify consumer purchasing behaviour in India and around the world across categories. Our comprehensive data offerings cover a range of topics, including market size, market share, category analysis, consumer sentiment, digital advertising trends, holiday sales performance, and brand and category-specific data. Our goal is to empower businesses with actionable insights that drive informed decision-making and strategic growth.
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