The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
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Festive Sales Reached ~₹60,000 Crore in the First Week
India’s 2025 festive season opened with a strong start, driven by front-loaded sales, GST-driven price cuts, and the growing role of quick commerce. In the first week alone, platforms generated ~₹60,700 crore GMV - up 29% YoY -capturing over half of the season’s projected ₹1.2-lakh-crore sales.

From Zudio to Burnt Toast: Trent’s Next Big Bet in Fashion Retail
Trent’s Burnt Toast is a youth-focused fashion brand positioned between Zudio and Zara, targeting Gen Z with trend-led, affordable styles. After debuting in Bengaluru, it has expanded to Pune, marking its role as Trent’s next growth pillar
Decoding India’s Mall Landscape: How Retailers Plan Their Next Wave of Expansion
India’s organised mall landscape is transforming rapidly. Drawing on Phoenix Mills and Nexus Malls’ combined portfolio of 28 malls (21.4 mn sq. ft.), this report decodes how metros and Tier-2/3 cities are emerging as the next retail growth hubs.

Festive Season Will Generate ~₹120,000+ Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹120,000 Crore (up 27% from 2024) throughout the festive season in 2025, with 12% share for quick commerce.