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The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge

The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.

Photo by Jhunelle Francis Sardido / Unsplash

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Festive Sales Reached ~₹60,000 Crore in the First Week

Festive Sales Reached ~₹60,000 Crore in the First Week

India’s 2025 festive season opened with a strong start, driven by front-loaded sales, GST-driven price cuts, and the growing role of quick commerce. In the first week alone, platforms generated ~₹60,700 crore GMV - up 29% YoY -capturing over half of the season’s projected ₹1.2-lakh-crore sales.

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