The Korean Noodle Takeover: How Blinkit Data Reveals India's Fastest Food Trend
Korean noodles now account for 34% of Blinkit's noodle sales in top Indian cities with Tier-2 markets outpacing metros. Quick commerce isn't just faster delivery; it's a cultural accelerant reshaping what Indians eat, buy, and aspire to.
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Blinkit’s Protein Category Shows Sharp Premiumisation and High Loyalty
Three brands control 57% of Blinkit's protein sales. In quick commerce, trust and efficacy trump discovery. When speed meets high-stakes nutrition, brand credibility becomes everything.
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Same-store sales growth trends show the business transitioning from post-inflation volatility to measured recovery, with early signs of stabilisation but requiring continued focus on value, digital, and operational discipline to sustain momentum.
Nike China: +25% High (2Q23) → –20% Decline (2Q25) - Recovery Turns to Correction
While recovery drove double-digit growth in 2023, increasing tariff costs, sluggish key market performance (China) and a reversal into negative growth by 2024 indicate that the next phase of growth will hinge on tighter execution, not just product cycles.