Untapped Potential: The Creator Economy's 96%
The untapped 96% of the Creator Economy represents a vast canvas for collaborative artistry between brands and aspiring creators
Latest
Growth in Online Retail will Slow in Wealthy Markets
According to EIU's latest report, in 2024, the expansion of online retail in affluent markets is expected to slow down
Consumers Cautiously Embrace Data Sharing
Embrace hyper-personalization. Create tailored ads and content to engage your audience more effectively
How consumers are rethinking online reviews
Fake reviews and influencer manipulation erode trust in the online recommendation ecosystem
TikTok to Resume e-commerce in Indonesia
Southeast Asia, a region with a population of over 675 million, is a major market for TikTok, with more than 325 million monthly active users. TikTok Shop had a market share of 12-15% in Indonesia.
Second-hand Shopping is Booming
Second-hand shopping is booming, with people swapping brand-new boutiques for pre-loved treasures in unique spaces like flea markets and curated vintage stores.
The 44% Shift on TikTok
A staggering 44% of users discover something unexpected on TikTok even when they come with a specific intention in mind.
The 1.8x Surge in New Topics on TikTok
Users are 1.8 times more likely to discover new interests they love on TikTok compared to traditional social media platforms.
Apparel Industry Crisis: $65 Billion at Risk Due to Climate Impact
Suppliers, brands, and retailers must be nimble, contingency-ready, and prioritize climate action to navigate the choppy waters of 2024 and beyond.
Travel Predictions 2024
Booking.com conducted research among a sample of adults who plan to travel for business or leisure in the next 12 24 months. In total, 27,730 respondents across 33 countries and territories were polled
Life Trends 2024
Accenture Life Trends identify and explore the various factors that will change the way people experience and interact with brands, organizations, governments and systems in the coming year and beyond.
Macro Outlook 2024
Goldman Sachs Research expects several tailwinds to global growth in 2024, including strong real household income growth.
2024 Trends and Predictions
As we stand at the threshold of 2024, anticipation and curiosity grip us. What lies beyond the horizon? What trends will shape the coming year? To illuminate our path, we embark on a captivating journey guided by the wisdom of renowned experts.
How De Minimis Tax Loophole Fuel the Rise of Temu
Exploiting a Little-Known Tax Loophole, Chinese E-Commerce Inundates America with Millions of Low-Value Deliveries Skirting All Scrutiny and Customs Duties
Ballpoint Pens Capture 68% of the Pen Market in India
The Indian pen market is a vibrant and dynamic segment of the stationery industry, accounting for ~80% (INR 78 Bn) of the total writing instruments market of INR 97.7 Bn in FY 2022.