Healthier choices are reshaping India’s beverage market. Low- and no-sugar products now form over 55% of Varun Beverages’ portfolio, up from 42% two years ago, underscoring a strategic pivot toward better-for-you beverages and a more resilient product mix amid rising consumer health awareness.
Non-carbonated beverages powered Varun Beverages’ growth in early CY25, rising 175% YoY in Q1 amid portfolio expansion and higher energy drink consumption. CSD maintained steady single-digit growth, while the water segment contracted sharply (-28.6% in Q3 CY25) due to seasonality.
Varun Beverages recorded steady volume growth through CY24, peaking at 402 million cases in Q2. Despite a 3% YoY dip in Q2 CY25 on a high comparison base, the underlying trend remains robust, with volumes recovering sequentially in Q3 (+2.6%).
Alcohol use in India is disproportionately higher among the poor — driven by accessibility and habit - while affluent consumers are moving toward controlled, premium, and socially acceptable drinking patterns, signaling India’s dual-track alcohol economy.
After two years of triple-digit rebound, MakeMyTrip’s growth has normalized. While air ticketing stabilizes, hotels and bus bookings continue to grow faster, underscoring the platform’s evolution from a recovery story to a steady, multi-segment growth engine.
Swiggy Instamart’s average order value rose 22% in the past year to ₹488, narrowing the gap with Blinkit’s ₹524. The convergence highlights category maturity, with both players shifting focus from transaction volume to profitability and richer order baskets.
Zomato’s share of the out-of-home segment rose to nearly 69% in Q2 FY26, up from 52% in Q1 FY24. Swiggy Dineout’s contribution declined to 31%, reflecting a decisive shift in consumer preference and platform engagement toward Zomato’s dine-out ecosystem.
Zomato continues to command around 57% of India’s food delivery market by gross order value, while Swiggy holds 43%, marking a period of relative stability after earlier shifts. The data highlights how both players are focusing on deeper engagement rather than aggressive share grabs.
Swiggy Instamart’s NOV as a percentage of GOV slipped to 70% in Q2 FY26, down 15 percentage points over the year. The decline highlights deeper discounting and sustained marketing intensity as competition in quick commerce heats up.
Blinkit’s user base rose to 20.8 million in Q2 FY26, compared to Swiggy Instamart’s 12 million, reinforcing its leadership in India’s quick commerce space. The gap between the two widened further as Blinkit benefited from stronger Zomato integration and higher order stickiness.
Zomato extended its lead in food delivery users, reaching 24.1 million versus Swiggy’s 17.2 million in Q2 FY26. While both grew, the gap between the two widened, underscoring Zomato’s stronger engagement and ecosystem advantage in a maturing market.
Swiggy’s Out-of-Home business grew 52% YoY to ₹1,118 crore in Q2 FY26, extending the strong recovery from FY25. The rise underscores sustained consumer demand for travel and outdoor convenience, positioning the segment as a key driver of Swiggy’s next phase of growth.
Swiggy Instamart’s per-store order volume slipped to 1,025 orders per day in Q2 FY26, extending a downward trend from previous quarters. The moderation reflects a near-term impact of network expansion and rebalancing, as the platform transitions from scale-driven growth to efficiency-led execution.
Swiggy Instamart expanded from 421 to 1,102 dark stores between Q1 FY24 and Q2 FY26. Following record additions in FY25, store openings have stabilized, signaling a deliberate pivot toward efficiency, density optimization, and profitability.
Blinkit’s NOV surged 137% YoY in Q2 FY26, compared to 72% for Instamart, cementing its position as the market growth leader. The trend highlights Blinkit’s sustained post-acquisition momentum while Swiggy pivots to balance growth and profitability.
Blinkit’s Net Order Value share surged to 70% in Q2 FY26, overtaking Swiggy Instamart’s 29.6%. The trend reflects Blinkit’s aggressive growth and ecosystem leverage, while Instamart prioritizes sustainable operations over scale expansion.
