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Datum Charts

Majority of Lenskart Customers Purchase in the ₹2,000–₹10,000 Band, Highlighting Value-Conscious Premiumization

With 64% of transactions between ₹2,000–₹10,000, Lenskart has established itself in India’s mass-premium eyewear segment. The dual presence in budget (18%) and premium (18%) tiers shows its ability to scale across income brackets while deepening brand relevance.

,   and  Datum Intelligence
1 min read

Table of Contents

In FY25, nearly two-thirds (63.7%) of Lenskart’s transactions were in the ₹2,000–₹10,000 range - indicating that the brand’s customer base is dominated by mid-ticket, value-conscious buyers.

Meanwhile, both low-value (<₹2,000) and high-value (>₹10,000) transactions each accounted for 18.1% of total sales, highlighting a balanced spread across entry-level and premium segments.

What It Means

Lenskart has achieved a strategic sweet spot between affordability and aspiration:

  • The mid-tier concentration shows success in serving India’s core middle-income consumer segment while maintaining strong unit economics.
  • The meaningful 18% premium segment share underscores brand elevation through high-end collections and AR-powered fitting experiences.
  • Simultaneously, the sustained low-value share reflects broad accessibility, aided by offers, EMI options, and regional expansion.

This balanced price distribution positions Lenskart as a mass-premium player - appealing to both new online adopters and repeat urban buyers seeking style and convenience.

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