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Trust-Led Reset in Eggs Category
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Datum Reports offers comprehensive, data-driven research on India’s most important technology companies, designed for clarity and decision-making.
Protein-Led Demand Is Reshaping Blinkit's Peanut Butter Category
Blinkit’s peanut butter category is already consolidated. Pintola and MyFitness together control ~73% of sales, showing how quick commerce rapidly rewards scale, recall, and price-pack efficiency over assortment breadth.
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Blinkit’s popcorn category has rapidly consolidated into a two-brand market, with 4700BC and Act II controlling ~99% of sales, leaving virtually no competitive long tail.