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Lenskart’s Store Network Deepens in Tier-2 India While Global Expansion Gains Pace

With over 2,500 stores globally, Lenskart’s footprint reflects both India’s urban-rural depth and rising global ambition. Tier-2 India drives volume expansion, while Japan and Southeast Asia spearhead the brand’s next phase of international growth.

Table of Contents

As of June 2025, Lenskart operates a broadly diversified retail footprint spanning India’s metros, emerging cities, and key international markets.

  • In India, Tier-2 and beyond cities (718 stores) now outnumber Tier-1 (491), reflecting deeper penetration into middle-income markets.
  • Metros remain the anchor with 928 stores, sustaining high throughput and brand visibility.
  • Internationally, Lenskart has built meaningful scale across Japan (272)Southeast Asia (258), and the Middle East (39), with 100 additional stores across other global hubs such as Taiwan and Hong Kong.

What It Means

  • Domestic depth, global reach: India remains the growth engine, but international markets now form nearly one-fifth of total stores, indicating accelerating global rollout.
  • Tier-2 leadership: Store count in smaller Indian cities underlines Lenskart’s strategy to democratize premium eyewear access beyond metros.
  • Scalable format: The consistency of store expansion across geographies suggests a replicable, asset-light model, balancing domestic volume with international premium positioning.

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