Kitchen, Furnishing, and Pooja Needs Dominate India’s Home & Office Consumption Mix

The Home & Office category continues to evolve as consumers blend utility-driven purchases with lifestyle aspirations.

As per recent data, Kitchen & Dining Needs account for 14% of the category, followed by Pooja Needs and Home Furnishing (12% each). Subcategories like Flowers & Gardening and Tissues & Disposables (10% each) further highlight the role of everyday utility in driving category volumes.

Blinkit’s Home & Office category demonstrates that quick commerce is no longer about urgency - it’s about relevance in daily life

What It Means

The data underscores two parallel consumption trends:

1. Home as a lifestyle space – Rising shares of furnishing, decor, and dining indicate consumer investment in aesthetics, entertaining, and well-being.
2. Ritual and routine integration – Pooja Needs and Bathroom Essentials together form over 20% of the mix, reflecting culturally embedded and recurring purchase behaviour.

Lower shares in discretionary segments like Home Improvement (2%) and Party Essentials (3%) suggest limited seasonal or event-led demand, while Car & Bike Care (1%) remains niche and functional.