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Datum Charts

Just Dial’s Visitor Growth Stagnates Despite Stable 200M User Base

Just Dial’s digital footprint remains wide, but growth has stalled with unique visitors flatlining around 200 million. The data underscores how the platform faces a mature market where retaining attention may be easier than expanding reach.

,   and  Datum Intelligence
1 min read

Table of Contents

Just Dial continues to maintain its strong user base in India’s online local discovery space, but growth in unique visitors has started to plateau. Over the past five quarters, the platform’s traffic trend highlights a mix of recovery and stagnation as digital discovery becomes increasingly competitive with platforms like Google Maps, IndiaMART, and niche service apps.

What It Means:

  • Quarterly unique visitors reached 197.7 million in Q2 FY26, a marginal rise from 193.2 million in Q1 FY26, marking an end to two consecutive flat quarters.
  • However, YoY growth has dropped sharply to 0%, down from 7% in Q1 and 15% a year ago — signaling that while the platform retains user stickiness, it’s struggling to bring in new audiences.
  • The traffic stabilization near 190–200 million visitors suggests market saturation in Just Dial’s core metro segments and limited traction in tier-2/3 markets, despite Reliance’s broader integration push.
  • The company’s challenge now lies in converting its stable reach into deeper engagement and monetization, especially as local commerce discovery increasingly shifts to WhatsApp and hyperlocal apps.

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