Table of Contents
Just Dial’s average annualized revenue per paid campaign — a key indicator of advertiser pricing power — has largely plateaued after nearly two years of sequential decline. The metric, which tracks how much each paid listing contributes on an annual basis, provides a snapshot of monetization health and the platform’s ability to command advertiser spend.
💡“Realization” refers to: Average revenue earned per paying customer or campaign over a specific period.
What It Means:
- The average realization per campaign stood at ₹19,428 in Q2 FY26, a marginal uptick from ₹19,292 in Q1 FY26, marking the first steadying trend after consistent drops since FY24.
- However, YoY growth remains muted at 2.1%, far below the double-digit expansion of FY24 when realizations were growing at 13%.
- The plateau suggests Just Dial has now reached a pricing equilibrium post its rate rationalization efforts under Reliance ownership.
- This also indicates that further revenue growth will likely depend more on volume (paid campaigns added) rather than pricing hikes.
- With the slowdown in advertiser additions, maintaining ARPU stability will be critical for sustaining margins in the coming quarters.
Definition:
Realization (or Average Revenue Realization per Campaign) measures how much money the company earns on average from each paid campaign or advertiser, usually calculated on an annualized basis.
