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India’s Billion-Dollar K-Beauty Surge Driven by Gen Z & Gen Alpha

K-Beauty in India is no longer niche - it’s the fastest-growing segment in the country’s $24B beauty market, projected to cross $1.5B by 2030.

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Festive Sales Reached ~₹60,000 Crore in the First Week

Festive Sales Reached ~₹60,000 Crore in the First Week

India’s 2025 festive season opened with a strong start, driven by front-loaded sales, GST-driven price cuts, and the growing role of quick commerce. In the first week alone, platforms generated ~₹60,700 crore GMV - up 29% YoY -capturing over half of the season’s projected ₹1.2-lakh-crore sales.

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