India’s Billion-Dollar K-Beauty Surge Driven by Gen Z & Gen Alpha
K-Beauty in India is no longer niche - it’s the fastest-growing segment in the country’s $24B beauty market, projected to cross $1.5B by 2030.
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Blinkit’s Protein Category Shows Sharp Premiumisation and High Loyalty
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Nike China: +25% High (2Q23) → –20% Decline (2Q25) - Recovery Turns to Correction
While recovery drove double-digit growth in 2023, increasing tariff costs, sluggish key market performance (China) and a reversal into negative growth by 2024 indicate that the next phase of growth will hinge on tighter execution, not just product cycles.