India’s Billion-Dollar K-Beauty Surge Driven by Gen Z & Gen Alpha
K-Beauty in India is no longer niche - it’s the fastest-growing segment in the country’s $24B beauty market, projected to cross $1.5B by 2030.
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The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
India’s Venture Capital Reset: Themes, Trends, and Investor Sentiment 2025
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India’s UPI Transaction Landscape: Category-Wise Breakdown
UPI is redefining India’s payment habits -over 12.3B transactions worth ₹7.34 lakh crore. From groceries to high-value bill payments, it’s powering both daily spends and big-ticket payments across the country.
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The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
India’s Venture Capital Reset: Themes, Trends, and Investor Sentiment 2025
Explore the 2025 India VC landscape—funding trends, top sectors like AI and climate tech, angel investment slowdown, and investor outlook based on fresh survey insights.
Beyond the Power of Few: How D2C Brands Are Carving Out Niches in Blinkit’s Top Performers
Just 18% of brands drive 80% of Blinkit’s sales—and over a third of them are D2C. This post unpacks how D2C brands are winning in premium niches while traditional players dominate staples.