Table of Contents
As the Indian e-commerce sector experiences exponential growth, a notable trend has emerged: the convergence of male and female spending habits in online shopping. Traditional gender-based differences in consumer behavior are diminishing as both men and women increasingly embrace digital platforms for their shopping needs.
Online shopping spending among male and female shoppers in India converged by 2023, according to a recent online survey conducted by Datum Intelligence. The survey, which included 2,000 online buyers in the top 20 cities, indicates that traditional gender-based differences in consumer behavior are diminishing as both men and women increasingly engage in digital platforms for their shopping needs.
Key factors contributing to this convergence include the rapid expansion of internet access and digital literacy in India, the evolving role of women in society and the rise of female workforce participation, the influence of e-commerce platforms in catering to diverse consumer preferences, and the growing overlap in leisure activities and lifestyle choices among men and women.
