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Datum Charts

Gold Membership Scales 4× in Three Years, Powering Lenskart’s Shift Toward Recurring Revenue

Lenskart’s Gold program has scaled to 13.4 Mn members by H1 FY26, driving ₹63 Cr in subscription income. The surge highlights growing adoption of membership-led loyalty, transforming one-time eyewear buyers into recurring customers and reinforcing Lenskart’s omni-channel moat.

,   and  Datum Intelligence
1 min read

Table of Contents

The data highlights the rapid expansion of Lenskart’s Gold Membership Program, which has become a key pillar of its customer retention and recurring revenue strategy.

  • Subscription revenue increased from ₹65.6 Cr in FY23 to ₹108 Cr in FY25, before reaching ₹63.2 Cr in H1 FY26 - already 60% of FY25’s full-year total, signaling strong renewal momentum.
  • Membership count grew sharply from 3.4 Mn in FY23 to 13.4 Mn in H1 FY26, a near 4× expansion in just three years.

What It Means

  • The steep rise in membership underscores the success of Lenskart’s ecosystem strategy - converting first-time buyers into repeat customers through exclusive offers and loyalty benefits.
  • Revenue per member remains modest, suggesting continued reliance on discounted or bundled activations, but the scale benefits from higher repeat purchase frequency and cross-selling.
  • The doubling of members in H1 FY26 positions Lenskart to achieve record-high recurring income, improving predictability of revenue and customer lifetime value (LTV).

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