Festive Season Will Generate ~₹120,000+ Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹120,000 Crore (up 27% from 2024) throughout the festive season in 2025, with 12% share for quick commerce.
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Festive Sales Reached ~₹60,000 Crore in the First Week
India’s 2025 festive season opened with a strong start, driven by front-loaded sales, GST-driven price cuts, and the growing role of quick commerce. In the first week alone, platforms generated ~₹60,700 crore GMV - up 29% YoY -capturing over half of the season’s projected ₹1.2-lakh-crore sales.
The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
The Power of Few: How Just 18% of Brands Drive 80% of Blinkit's Sales
A closer look at how a small fraction of brands and categories drive the majority of Blinkit's revenue, highlighting key patterns in customer spending
Quick Commerce Valentine’s Day Sales: Top Brands & Key Sales Insights
Valentine’s Day 2025 reaffirmed the power of quick commerce in fulfilling last-minute gifting needs, with chocolates, jewelry, fragrances, and tech accessories leading the way.
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After a Breakout FY25, District’s ‘Going Out’ Segment Finds Its New Normal
District’s ‘Going Out’ business has grown 32% YoY to ₹2,063 crore in 2QFY26 -down from 204% a year ago. After a breakout FY25, growth is stabilizing as the segment matures-signaling a shift from expansion to sustained engagement and loyalty-building.
Blinkit’s Store Network Expands 5× in 18 Months, Targeting 2,100 by Dec 2025
Blinkit’s dark store network has expanded nearly 5× in 18 months — from 383 in 1QFY24 to 1,816 in 2QFY26. The surge in store additions reflects Blinkit’s push to deepen quick-commerce penetration across India, with growth now shifting from expansion to efficiency and category depth.
Blinkit’s Average Daily Order Value Stabilizes Around ₹750K per Store
Blinkit’s Average Net Order Value per store surged 45% YoY in FY25, but growth has since plateaued around ₹750K per day.
Despite Explosive Order Growth, Blinkit’s Ticket Size Plateaus Around ₹520
Blinkit’s average order value held steady at ₹524 in Q2 FY26, marking a 1% YoY decline even as volumes surged. With frequency and category depth driving growth, Blinkit’s order value stability signals a shift from impulse to habitual, everyday use — a key indicator of platform maturity.