Festive Season Will Generate ~₹120,000+ Crore In Online Sales
According to estimates from Datum, online shoppers are expected to spend ~₹120,000 Crore (up 27% from 2024) throughout the festive season in 2025, with 12% share for quick commerce.
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Festive Sales Reached ~₹60,000 Crore in the First Week
India’s 2025 festive season opened with a strong start, driven by front-loaded sales, GST-driven price cuts, and the growing role of quick commerce. In the first week alone, platforms generated ~₹60,700 crore GMV - up 29% YoY -capturing over half of the season’s projected ₹1.2-lakh-crore sales.
The Korean Wave in India: K-Dramas to K-Beauty, A Cultural Surge
The Korean Wave in India is no longer just a pop culture trend - it’s a full-blown movement reshaping consumer behavior, especially in beauty.
The Power of Few: How Just 18% of Brands Drive 80% of Blinkit's Sales
A closer look at how a small fraction of brands and categories drive the majority of Blinkit's revenue, highlighting key patterns in customer spending
Quick Commerce Valentine’s Day Sales: Top Brands & Key Sales Insights
Valentine’s Day 2025 reaffirmed the power of quick commerce in fulfilling last-minute gifting needs, with chocolates, jewelry, fragrances, and tech accessories leading the way.
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Blinkit’s Protein Category Shows Sharp Premiumisation and High Loyalty
Three brands control 57% of Blinkit's protein sales. In quick commerce, trust and efficacy trump discovery. When speed meets high-stakes nutrition, brand credibility becomes everything.
When 60% Price Hikes Cannot Save Margins: Marico's Copra-Driven Profitability Crisis
Marico's 60% price hikes on Parachute coconut oil what CEO called "unheard of" in FMCG still couldn't prevent 970 basis point margin erosion as copra surged 113%. Company now depends on commodity deflation, not pricing, to restore profitability.
Burger King India: Demand Recovery Takes Shape After FY25 Volatility
Same-store sales growth trends show the business transitioning from post-inflation volatility to measured recovery, with early signs of stabilisation but requiring continued focus on value, digital, and operational discipline to sustain momentum.
Nike China: +25% High (2Q23) → –20% Decline (2Q25) - Recovery Turns to Correction
While recovery drove double-digit growth in 2023, increasing tariff costs, sluggish key market performance (China) and a reversal into negative growth by 2024 indicate that the next phase of growth will hinge on tighter execution, not just product cycles.