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Share of Ethnic Wear in Overall Apparel Industry is to Decrease

Ethnic wear contributed to 30% of total apparel market in fiscal 2023

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Ethnic wear, which includes traditional garments like sarees and kurtas, has traditionally made up a significant portion of the apparel industry in India.

However, with the increasing popularity of western wear and the trend of wearing ethnic wear only for special occasions, the share of ethnic wear in the overall apparel market is expected to decline in the coming years.

That said, ethnic wear will continue to play an important role in the fashion industry, as it is closely tied to India's rich cultural heritage.

Western wear in comparison is expected to grow at a faster rate than ethnic wear and hence is expected to occupy major share in the overall apparel industry and will constitute approximately 72-75% of the overall market by fiscal 2028.