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Digital Channels Account for One-Third of Lenskart’s India Sales, Highlighting Strong Omnichannel Adoption

While in-store sales account for 76% of Lenskart’s eyewear volume in India, nearly one-third of transactions now occur online, underscoring its evolution into a true omnichannel brand. Extending this digital integration globally could unlock higher margins and stronger customer engagement.

,   and  Datum Intelligence
1 min read

Table of Contents

Lenskart’s distribution mix continues to be anchored in its physical retail network, though digital channels are gaining traction - particularly in India.

  • In India, 76% of eyewear units were sold in-store, with 12.6% via Lenskart’s app/website and 18.1% through other online channels.
  • In international markets, the model remains overwhelmingly store-driven, with 97.4% of sales occurring in-store and minimal digital contribution (~3%).

What It Means

  • Omnichannel strength in India: The growing share of app and web sales signals strong customer digital adoption, complementing Lenskart’s physical footprint.
  • Digital synergy: A unified experience across online and offline touchpoints enhances convenience, renewals, and cross-category shopping - boosting customer retention.
  • Global opportunity: The international model still mirrors a traditional retail structure, presenting room to replicate India’s omnichannel ecosystem for operational leverage and personalization.

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