Table of Contents
Blinkit continues to scale rapidly within India’s quick commerce market, posting 137% YoY growth in Net Order Value (NOV) in Q2 FY26 - more than 1.8x Swiggy Instamart’s 71.6%.
While both players are expanding order volumes and store networks, Blinkit’s growth trajectory has accelerated post its deeper integration into Zomato’s ecosystem. Meanwhile, Instamart’s YoY growth has plateaued after several quarters of cost rationalization and a shift toward sustainable margins.
What It Means:
- Blinkit extends its lead: Consistently growing over 100% YoY for six consecutive quarters, Blinkit is translating brand awareness and category dominance into revenue leadership.
- Instamart stabilizes: Swiggy’s focus on efficiency is delivering steadier — but slower — topline growth, indicating market maturity and a recalibrated expansion strategy.
- Quick Commerce divergence: The widening gap underscores the bifurcation in playbooks — Blinkit scaling aggressively on the back of demand aggregation, Instamart prioritizing profitability and operational leverage.
