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Blinkit Doubles Down on Efficiency as Swiggy Expands Its Footprint

Blinkit has emerged as the more cost-efficient player, with fixed costs per order now less than half of Swiggy Instamart’s. Sustained efficiency improvements put Blinkit on track to achieve breakeven margins earlier, while Swiggy’s near-term focus remains market expansion over cost optimization.

,   and  Datum Intelligence
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Blinkit’s fixed cost per order has remained steady in the ₹26–₹33 range over the past five quarters, while Swiggy Instamart’s costs have climbed from ₹41 in Q1FY25 to ₹66 in Q2FY26. This reflects diverging operational trajectories across India’s top quick commerce platforms.

What it Means

Blinkit’s higher dark store density and order throughput are driving better operating leverage. Swiggy Instamart, meanwhile, appears to be in an investment-heavy phase, expanding into lower-density markets that raise fixed costs temporarily. The widening cost gap (₹35 per order in Q2FY26 vs ₹15 a year earlier) underlines Blinkit’s scale advantage and progress toward contribution-level profitability.

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