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After a Breakout FY25, District’s ‘Going Out’ Segment Finds Its New Normal

District’s ‘Going Out’ business has grown 32% YoY to ₹2,063 crore in 2QFY26 -down from 204% a year ago. After a breakout FY25, growth is stabilizing as the segment matures-signaling a shift from expansion to sustained engagement and loyalty-building.

,   and  Datum Intelligence
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Table of Contents

District’s Net Order Value (NOV) for its Going Out segment - which includes categories like dining, events, and experiential spending - has entered a moderation phase after an exceptional FY25.

NOV grew from ₹1,562 crore in 2QFY25 to ₹2,063 crore in 2QFY26, but YoY growth has eased sharply from 204% to 32%, reflecting a natural slowdown after rapid category expansion and customer onboarding in FY25.

What It Means

  • Growth Normalization: After a phase of hyper-expansion in FY25, District’s Going Out business is now transitioning into a steadier growth cycle.
  • Maturing Category: The moderation suggests that early adoption momentum has plateaued, with incremental growth now driven by frequency and value per order rather than new users.
  • Stable Consumer Demand: Sustaining over ₹2,000 crore in NOV indicates that discretionary spending categories continue to see strong baseline demand, even as YoY spikes fade.
  • Strategic Focus Shift: The focus now likely moves from market capture to retention, personalization, and experience-led monetization to maintain long-term engagement.

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