Table of Contents
Just Dial’s platform continues to show a strong skew toward Tier-2 and Tier-3 cities, which now account for 60% of all active listings - signaling the company’s success in expanding beyond major metros. However, when it comes to monetization, 58% of total revenue still originates from the Top 11 cities, underscoring the persistent urban bias in advertiser spending.
This gap between listing growth and revenue contribution indicates that while smaller cities are increasingly coming online, businesses in these regions spend far less per campaign than their metro counterparts.
What It Means:
- Just Dial’s user and listing base is deepening in Bharat, but monetization per listing remains significantly lower outside top metros.
- The urban-to-non-urban revenue imbalance reflects differences in advertiser sophistication and local digital maturity.
- Sustained growth will depend on converting Tier-2/3 participation into paid campaigns through tailored pricing, regional ad formats, and SME onboarding.
- The company’s ability to monetize its Tier-2/3 momentum could define the next leg of growth as metro markets approach saturation.
